Whipping is fine for horses, asses and fools. Don't indulge fools in their follies, either. There's a lot about fools in this chapter. Methinks the king doth protest too much. Then there's a lot about lazy people.
Towards the end it starts telling us not to stir shit up with rumours and gossip and not to lay traps for people lest we fall in.
Don't put all your eggs in one basket or toot your own horn. Open rebuke is better than secret love (v.5). Ooh, I like that one. Also verse 10: better is a neighbour that is near than a brother far off.
Then we get to a verse so important to my heart that it will be the first commandment in my new religion: He that blesseth his friend with a loud voice, rising early in the morning, it shall be counted a curse to him. (v. 14) I have never understood people who can jump cheerfully out of bed at 5am and expect other people to follow suit. Go away and find something to do until a civilised hour, say, 11.
Contentious women are like Chinese water torture. Take good care of your animals. Feed your daughters goat's milk.